TOYOTA - PASS THE BATON

Toyota's message was simple: the desire to pass along a healthy planet to the next generation. So to convey the importance of passing on a brighter future, we utilized the visual metaphor of a "Relay Race". The hope was to inspire the need for people everywhere to join in, to make carbon neutrality a possibility. Because it'll take more than Toyota doing it's small part - it'll take every one of us to affect real change.

We're all in this race together; to pass on a planet everyone can be proud of. Toyota - Beyond Zero

AWARDS & FEATURED PUBLICATIONS/WEBSITES:

- Adfest 2024 (FINALIST)
- AdMarCom / GONG Awards (SILVER)
- White Square Festival (BRONZE)

CREDITS:

Client - Toyota
Agency - Ogilvy Japan
Year - 2023
Creative Team - Austin Muncy, Rebecca Ishihara, Greesh Jos, Asae Tanaka, Toshikazu Suzuki, Doug Schiff
Film Director - Noah Marshall
Film DP - Natdanai Naksuwarn
Editor - Lucas Vazquez