LINCOLN - STAR LIGHT, STAR BRIGHT

For the 2015 winter Wish List Sales Event we wanted to avoid conventional holiday tropes, while capturing the true magic of the season. So, we tapped into the wondrous introspective moments that occur during a beautiful night drive. Because wishes can come true.

And as it turns out, Mercedes-Benz wished upon the same shooting star too. They produced a near identical spot for their 2016 Summer Sales Event... just 6 months later.