LINCOLN MOTOR COMPANY - THE MUSIC SELFIE EXPERIMENT

Created to celebrate individuality through music, The Music Selfie Experiment allowed visitors to scan their unique facial features to create their own personal musical portrait through the use of face recognition technology and a corresponding music algorithm. It was developed specifically to promote the Lincoln brand during the 58th Annual Grammy Awards show.

RESULTS:

The Music Selfie Experiment became Lincoln’s most shared and liked campaign OF ALL TIME. It earned over 63 Million impressions, 316,000+ unique visitors, 257,000+ completed selfies, and an unprecedented 81% completion rate. During the Grammy’s broadcast itself, Lincoln commanded a staggering 55% of all social traffic - 10x that of Hyundai (the official automotive sponsor).

Accolades include: Cannes Lion Shortlist, Adobe Cutting Edge Award, FWA Site and Mobile Site of the Day, Lurzers Archive, Creativity-Online, ADCC, AWWWards, etc. See more below.

AWARDS & FEATURED PUBLICATIONS/WEBSITES:

- 2015 Cannes Lions (Shortlist)
- Creativity-Online
- The FWA (Site of the Day)
- The FWA (Mobile Site of the Day)
- The FWA (ADOBE | Cutting Edge Project of the Week)
- AWWWARDS (Site of the Day / Experimental Site of the Year - Nominee)
- ADCC (Gold)
- ADCC (Silver)
- Applied Arts
- Communication Arts (Webpick of the Day)
- Pixel Awards (Nominee)
- Effie Awards (Finalist)
- ADWEEK
- Lürzer's Archive

CREDITS:

Client - THE LINCOLN MOTOR COMPANY
Agency - Hudson Rouge
Year - 2015
Creative Team - Austin Muncy, Roe Laophermsook, Patty Brinkman, Parag Tembulkar, Mark Abellera, Jeff Payne, Jon Pearce
Film Director - Dustin Cohen
Digital Production - Jam3
Music Production - Plan8