INDIAN MOTORCYCLE - BE LEGENDARY

In 2016 Indian Motorcycle tasked us with completely rebranding the company in order to compete with the only other bike in town, Harley Davidson. What we proposed was a new and radically confident campaign that celebrated what made our riders better than all the others - that they were damn fucking legends.Unsurprisingly, Harley Davidson responded by acquiescing a similar tagline for themselves only a few months later.