DOS EQUIS - THE MOST INTERESTING MAN IN THE WORLD

Creating stories worthy of The Most Interesting Man In The World is no easy task. Occasionally, even Art Directors are entrusted with writing something 'interesting'. Above and below are a few favorite pieces that I wrote, pitched, and on a few instances sold.

I also feel incredibly lucky to have been able to contribute to the one ad campaign that influenced me greatly, and got me interested in advertising in the first place.

THE MOST INTERESTING RECOMMENDATIONS IN THE WORLD

The Most Interesting Man In The World has (not-surprisingly) been to many of the most interesting places in the world. So who better to give reviews on such locales, than he? We partnered with Foursquare to become the first brand ever to give reviews and check-ins on the social/mobil platform. Today The M.I.M. has close to 65,00 followers.

THE MOST INTERESTING BOOK IN THE WORLD

We don’t know much about The Most Interesting Man In The World. But there are two things we do know: If you’re ever going to buy him a beer, it better be a Dos Equis. And if you’re ever going to take advice, it better be from the man who has never broken a sweat… even in a sauna.

The bellow 300-page compendium was molded after the life and words of The Most Interesting Man in the World. It’s comprised of photographs from his most average accomplishments, along with legendary tales of yore, and insights/advice from the man himself. Therefore it’s no surprise that this literary masterpiece costs over $1000 to produce, and is on the coffee table of every president and head of state in the world.