LEXUS - AT HOME IN AN NX

The Lexus NX was crafted to be a warm, comfortable and inviting space – a place you might call a “second home”.

Inspired by my real-life childhood cat, Cinnamon, who used to sneak and hide in strangers’ cars; we created a sweet social film about a stray cat who finds shelter inside the NX, and the car’s owner who slowly learns to love this cute vagabond in return.

Also, you may be wondering why there's suddenly a dog at the end of this cat story. Well, there's a very good reason for that... the client told us to. Because Akio Toyoda likes dogs.

AWARDS & FEATURED PUBLICATIONS/WEBSITES:

- Creativity/AdAge "Top 5" List
- Creativity-Online / AdAge
- Little Black Book
- Ads of the World
- Shots
- David Reviews
- Campaign Brief Asia
- Branding in Asia
- Best Ads on TV


CREDITS:

Client - Lexus
Agency - Ogilvy Japan
Year - 2022
Creative Team - Austin Muncy, Fabien Delmotte, Morris Ku, Greesh Jos, Doug Schiff
Film Director - Bruce St Clair
Film DP - Román Martínez de Bujo