LEXUS - A MAGNET FOR ADVENTURE

In our range of on-road and off-road capable vehicles, the pull to get out and discover new destinations is almost irresistible. Anytime you venture out in a Lexus SUV, excitement is sure to follow. Simply put, they’re a magnet for adventure.

This film was distributed and used globally, and saw tremendous success in social, with 50+ Million impressions and 24 Million reach. It was featured in publications / websites like AdAge, David Reviews (5 Stars), and Little Black Book. All on a paltry $200,000 social production budget.

AWARDS & FEATURED PUBLICATIONS/WEBSITES:

- Creativity-Online / AdAge
- Little Black Book
- Ads of the World
- Shots
- David Reviews (5 STARS)
- Campaign Brief Asia
- Branding in Asia
- Best Ads on TV

CREDITS:

Client - Lexus
Agency - Ogilvy Japan
Year - 2022
Creative Team - Austin Muncy, Jason Brady, Fabien Delmotte, Doug Schiff
Film Director - Bruce St Clair
Film DP - Román Martínez de Bujo