LEXUS LS - LIVE IN THE NEW

Occasionally, the most interesting thing you can say about a car... is that it's new. But that, however, didn’t stop us from creating a gaggle of unique and artful stories centered around the first-ever Lexus LS 500.

These films launched the LS across all platforms - blanketing TV, digital and social with dozens of permutations for each. And if that wasn’t enough, we also created 5 distinct long-form films diving even further into the LS story. I still have editing nightmares from this project to this day.