THE CREW READY CADILLAC XT6

"The car seats six people!" - was the deep strategic insight on this one. Seriously. So, inspired by the Hollywood movie trope of slow-motion walking of super serious actor ensembles, we wrote a campaign that spoofed the meaning of having a “crew”.

And who better to pull that movie trope off, than the best-in-the-business at it: The Russo Brothers - Directors of the largest grossing movie of all time: Avengers Endgame. And to our surprise, they actually said yes.

More so, this would be their directorial debut after having just made $2.8 Billion at the box office. So, we assembled the same team that made Endgame and Infinity War, and shot the biggest and most bombastic campaign Cadillac had ever created. And in the process got to blow up a building too.

AWARDS & FEATURED PUBLICATIONS/WEBSITES:

- THE DRUM
- Little Black Book
- Digital Trends
- Ads of the World




CREDITS:

Client - Cadillac
Agency - Rokkan
Year - 2019
Creative Team - Austin Muncy, Rob Rooney, Alex Lea, Bill Carlson, Brian Carley, Bob Winter
Film Director - The Russo Brothers: Joe Russo, Anthony Russo
Film DP - Trent Opaloch
Editor - Crispin Struthers, James Rosen