THE 2020 CADILLAC OSCARS CAMPAIGN

We had this idea: that if you were to put a Cadillac owner in a room with no windows or doors, they wouldn’t give up or be defeated. They’d make their own exit. They'd find a way. Because nobody gets a Cadillac on their 16th birthday. They go out and earn it.

So for the Oscars, Cadillac’s biggest campaign of the year, we relaunched the brand under this new line and mantra – Make Your Way. We hired famous stunt actor turned director, David Leitch, and brought in a cast consisting only of stunt actors – a commentary on the Academy’s lack of a stunt category at the Oscars. And then we ran them through some windows and walls.

AWARDS & FEATURED PUBLICATIONS/WEBSITES:

- FORBES
- Little Black Book
- Ads of the World
- Shots
- AdAge



CREDITS:

Client - Cadillac
Agency - Leo Burnett Detroit / ROKKAN
Year - 2020
Creative Team - Austin Muncy, Rob Rooney, Bob Winter
Film Director - David Leitch
Film DP - Jonathan Sela
Editor - Steve Ganfolfi, Garry Knight